Modern games aren’t played in a vacuum — especially the action-packed, online multiplayer games that we like to make! Studios these days have to actively engage with the player base of a game. So community management is a vital part of player-related communication and is thus handled by the marketing team. Using social media and other digital platforms, they grow and care for our games’ communities of players. Team members share updates and spark conversations among players, but also keep a finger on the pulse of the community.
We look for candidates to join the marketing team who are knowledgeable and passionate about games and the surrounding culture. They should be creative and understand overall marketing and advertising concepts, like brand strategy and identity, as well as specific aspects like community communication, SEO, SEM, and analytics. They should also be comfortable working with a CRM system, Microsoft 365 Office suite, Trello, and Adobe Creative Cloud, as well as software and applications like Unreal Engine 5, Blender 3D, Miro, and Frame.io.